Do You Like A Heavy Make-Up?

Is the Japanese SAKE clear or not?

Many think it natural Japanese SAKE is clear like water while they think it natural that beer or wine is coloured from its raw material. The three are all brewage. Nevertheless, why is Japanese SAKE thought clear and otheres are not?

Freshly squeezed Japanese SAKE looks coloured in pale clear-yellow. There is a plenty of tasty ingredients melted into SAKE out of rice, a raw material of SAKE. As being matured into a tasty complex, these ingredients become tinted in amber. To bleach it into clear transparency, used is the black charcoal. Yes, strange to say, the thin tint is absorbed into the black charcoal! Numerous minute holes in various size are there on the surface of charcoal. Molecule of tint and smell is all absorbed into the holes. SAKE gets true transparency in the end. Thus all's well that ends well? No!

All is not well that ends well. Charcoal does not absorb only molecule of tint and smell but also that of taste. Colourless, odorless and tasteless SAKE is left there. That miserable liquid is never called genuine SAKE. But it might be possible to call it hard and simple SAKE without any sophistication, in Japanese, "Tanrei-Karakuchi"



Charcoal is like a powder for Japanese SAKE.

Charcoal for SAKE may be compared to cosmetic powder for ladies. As little powder may be enough to the skin beautiful in nature, light charcoal-processing is enough to the SAKE good in nature which was born out of best raw material and matured beautiful and lovely. On the other hand, hard charcoal-processing is necessary to the SAKE made from raw material of lowgrade.

KIKUHIME which is born, brewed and matured out of the best raw material has ever cherished the tasty ingredients melted out of the material, which results in the least charcoal processing for it. In due course,　KIKUHIME has a slight yellowish tint. Some one asks us why KIKUHIME has a tint. Our answer is …

"Because of the least make-up for our KIKUHIME in order to keep beauty in nature, that is, the tasty ingredient brewed and matured out of the best raw material."